Hard Goods Ads
Coffee Ads
Culinary Ads
Developed a series of top-of-funnel marketing ads for Sur La Table’s paid social program, designed to introduce the brand to new audiences. The creative strategy focused on clearly communicating our core value propositions and highlighting both our culinary experiences and hardgoods offering.
I established a new test-and-learn framework for the channel, launching innovative ad formats that drove significant lifts in CTR, engagement, and ROI. Collaborated closely with cross-functional partners—including designers, motion graphics artists, copywriters, and senior leadership (VP Creative, VP Marketing, CMO, VP Performance)—while providing art direction to ensure cohesive, high-performing creative across all executions.
Hard Goods Ads
Coffee Ads
Culinary Ads