Thanksgiving
Partnered closely with the VP of Creative, Head of Brand Marketing, Senior Copywriting Manager, and other creative leads to refine the concept and secure executive approval. From there, directed a team of designers and copywriters in executing the full seasonal campaign across digital, retail, print, and social channels.
This platform celebrated Sur La Table’s culinary authority and chef-led expertise, weaving authentic storytelling into our holiday offerings. The creative approach brought to life the brand’s role at the heart of the home — inspiring customers to gather, cook, and share meaningful moments “from our table to yours.”
